Coca-Cola encourages physical activity and an active lifestyle as part of a healthy lifestyle especially among young people. One of the platforms which allows us to encourage activity in young people is the Copa Coca-Cola Sponsorship, which since 1968, has been the start of many a football career.
At the beginning of 2015, we hit the refresh button and thought “College Campus Takeover”. What better way to get the year started than through a platform of events that would attract over 10,000 students from over 18 universities nationwide? And in that moment, Coca-Cola’s Taste the Feeling was born.